Inceptive

TRW Electronic Online ServicesWeb Design

Inceptive offers a highly professional web design service incorporating the latest technologies and software. We design to reflect our customers existing brand or, if required, can create a whole new branding.

TRW Automotive Aftermarket Europe - EOS http://www.trw-eos.com

The sales, marketing and IT departments of TRW Automotive Aftermarket Europe required their existing e-commerce solution EOS (Electronic Online Services) to be redesigned to reflect global TRW corporate identity standards. Working in conjunction with Aftermarket’s sales & marketing team in Neuwied, Germany, and TRW’s web director in Michigan, USA, Inceptive was able to take the existing web guidelines and produce a design that reflected the business’s requirements for a dynamic and visually arresting site.

The Inceptive team was also on board to provide help and guidance to deliver the requirement to transform the site from an e-commerce solution into the focal point for the web presence of TRW Automotive Aftermarket Europe.

The site was relaunched at a major European automotive industry show, in October 2003.

"The team at Inceptive is a valuable extension to the aftermarket marketing team. Their innovative technical solutions ensure we are able to continually improve our e-commerce platform in terms of functionality. They have supported us in changing our e-commerce site from a pure business tool to a sales and marketing platform"

Lynette Jackson, Corporate Communications Manager
TRW Automotive, Europe